Scope of Work

Brand Identity - UI/UX

The Client

A Cairo-based label known for their ‘non-seasonal’ approach to fashion. the brand for every cool guy and girl looking for quality fabrics with a unique design. Launched with the idea of making “your own customized design.”


Logo design and brand identity was required to reflect the idea of making customized design on their own sweatshirts and hoodies, So the challenge was to add the letter "ك" in the logo.

The logo idea came from putting two sweatshirts facing each-other.