Homasutra

Scope of Work

Brand Identity  - Brand Manual - Product Photography

The Client

Homasutra a one-stop online shop for naturally-crafted home accessories and decorative solutions offering product lines including woodwork, pottery, glass and brass.

Brief

A brand was needed to represent Homasutra’s traditional and indigenous styles.  The designed logo was also created to facilitate embroidery, imprinting and carving and be readable on different applications.

In print and digital applications, an attractive yet natural red color was chosen to maintain a balance between catchiness and originality.